Dream Bikes
Perfect Fit

Bike fit specialists in the heart of London.

Gresham Street - tel. 020 7796 1263

Jermyn Street - tel. 020 7290 4460

Canary Wharf - tel. 020 7519 1756



Build Gallery

Here at Bespoke we are fortunate enough to deal with dream bikes and amazing customers on a daily basis.

Our build gallery documents our favourite builds in glorious detail, showing off every component, every subtlety of finish and every exquisite design element. Visit the gallery for inspiration for your own dream bike.

See the Build Gallery

pas normal studios

New season available now

Deluxe apparel for the road to nowhere

shop the collection

the disc road revolution

What's all the fuss about?

Why do you need a disc equipped bike in your stable?

We explore the power of consistent braking and what it means for you.



We're proud to be the world's leading Parlee dealer, hosting the worldwide launches of both the Z-Zero and the ESX.

Parlee's engineering expertise shines through in the quality of their bikes - made with superior craftsmanship and delivering unrivalled handling.

Our expert fitters will ensure that you get the perfect fit for the perfect Parlee from Bespoke, your own precision-made carbon frame in the paint scheme of your choice.

See the range


Trek Domane Rsl Tested

Q365 Mtm

Basque Region Recce

Yellow Jersey High On Black Cmyk

Bike Fitting

Bespoke Fit Banner

We believe that a bike fit is the best investment you can make in cycling. At Bespoke every bike purchase starts with a fitting session, and we also do fits for existing bikes. Everyone can benefit from a bike fit, from commuters to racers - it's not just about performance but about comfort, efficiency and injury prevention. Our fitters use 3D motion capture to get incredibly accurate data, but that's just one element in the toolbox. What sets us apart is our interest in biomechanics: A physical assessment ensures that we don't just adapt the bike to suit your current position, but look at your ideal position and help you work towards that goal.

Fit Image

Everything from the initial discussion with Barry, through to the expert bike fitting with Ben, and the ultimate purchase of a new bike was a great experience, underpinned by a scientific approach and excellent customer service. - J.G

Learn more

Build Gallery

Parlee Z1 1

Rulers Orbea

Bespoke Coffee

Bianchi Welcome 2

C1c43fa3 Afd2 42a7 A0aa 6d0ddb81a7f8

Bikes, bike servicing & Retül bike fitting in central London. bikes from Parlee, Trek, Moots, Cannondale, Orbea, Specialized, Mosaic, Colnago, Bianchi, 3t, ENVE, Lightweight, Pas Normal Studios, Mission Workshop, 7mesh, Santa Cruz, Donhou, Yeti, Fabric, Chpt.III, Wahoo, Build Gallery, Zipp, Assos, ACRE, POC, Q36.5 & more…