POC’s first line of specific road bike wear, AVIP Essentials, contains a number of high performing garments that have been engineered with performance, comfort, aerodynamics and proactive safety in mind. AVIP Essentials has been designed to give you a core performance cycling wardrobe and our approach has been to develop a range that can be used by all cyclists in all conditions. Available in selected stores in the end of March
Safety equipment for gravity sports.
POC is a Swedish company, built on a strong mission; to do everything we can to possibly save lives and to reduce consequences of accidents, for gravity sports athletes, by developing and renewing what personal protection is all about. POC has in many ways already set a new standard when it comes to technical solutions, construction, material combinations and engineering, with patented solutions, to increase the degree of protection.
POC works in a cross scientific way, from the office at Nacka gatan 4, in Stockholm.
The organization involves competences from different fields, such as engineers, material specialists, industrial and graphic designers, neurologists and back specialists. Stockholm is an important centre for some of Europe’s leading research and development experts in the areas of safety, medicine and health care.
All our products have been tested by top world gravity sport athletes and then further refined to perfection. Our athlete friends love to go flat out but without suffering cuts, bruises and headaches, or in the worst cases, risking back or brain damage as a result of crashes that sadly happens to even the best athletes. The end result is a line of lightweight, high performance gear that offers the ultimate protection against injury thanks to superior impact absorption and penetration resistance.
When developing a product at POC, we do it in the spirit of doing the best. We never compromise in choosing materials or construction, and we never compromise safety, quality or performance.
Do Blade is a dedicated sports frame, injected in grilamid for low weight and durability. It allows for great flexibility with the option to change your lens according to the conditions. The rubber inserts and the adjustable nose piece in hydrophilic rubber keeps the frame firmly in place.