Paris-Roubaix is a race shaped by tradition. The old cobbled
roads weaving through a landscape that has changed little in
hundreds of years, save for the scars from two World Wars, but it's
when it comes to choosing equipment capable of surviving the
punishment dished out by the cobbles that tradition takes
precedence over the latest groundbreaking developments.
The cobbles are brutal. They break bikes, wheels and components.
That's why, even though carbon deep-section wheels had become
increasingly prevalent in the at the turn of the century with some
notable advances in material development and construction
techniques, Paris-Roubaix was the last outpost for the traditional
aluminium box section rim in the professional peloton. A throwback
to the previous era of steel frames, down tube shifters and wool