The Bespoke Bikes of the Tour de France 2017
The Tour de France is a showcase for the latest bikes and equipment
and of huge importance to the many brands that choose to sponsor
the 22 teams taking part in this year's edition of the French stage
Bike manufacturers sponsor racing teams for the positive
exposure that is generated by their products being associated with
successful teams. Race victories can lead to increased sales.
Here at Bespoke, we're not influenced by what bikes the pros are
paid to ride, but there's no denying there's something cool about
riding the same bike as a winning Tour de France team. Many road
bikes have become iconic and desirable as much for their close
associations with a famous rider or team as much for their outright
So here's a look at some of the bikes that will be raced in the
Tour available through Bespoke Cycling.