Chpt.III is new, yet it already has a history.
The previous chapters were written in the world of professional
Chpt. I ended with destruction.
Chpt. II found redemption and closure.
Chpt. III will be about carrying on the story beyond the world of
professional sport, but in a different and unexpected way.
"In my final years racing I repeatedly got asked about the
next chapter in my life, was I excited about it? What would it be?
That sort of thing.
Well, this is it, and this time, nobody's telling me what to wear.
I've created a brand that will encompass everything I've learnt
from my years
racing at the highest level, our first project is the most obvious
as it's what I've often been most involved with - cycle clothing.
With the help of my long term racing apparel partner, Castelli,
we've created a line of products for my new cycling life, one which
doesn't involve racing, but still requires the highest tech
available, after all, that's all I know.
The difference now is that I'm no longer willing to
sacrifice style for speed, I don't want to wear garish colours or
large logos, I don't need minimalist collars or fragile
engineering, instead we have brought an element of bespoke
tailoring and sartorial elegance to the world of high performance
This is the next chapter." - David Millar
Once again Castelli starts a new Chapter together with David... We’ve always obsessively focused on performance clothing for the racer, now we’re focused on one very stylish bike racer as the focus shifts. British-Italian fusion at its finest.