Inspired by cycling legend Louison Bobet, founded by his
descendants and fans, made in Europe from a blend of traditional
and high-tech yarns.
The Louison Bobet clothing range really does live up to their
"Riding with Panache" tagline. This is some stylish clothing, with
clear references back to the "Golden Age" of cycling in the
But it's not simply an exercise in retro style, the materials
are bang up to date and reflect the best in current technology
(including a healthy smattering of Merino - wool still has a
valuable role to play in insulation, but now with less bulk, no
itching, and no waterlogging).
Most of the range is made in France, and all of it in Europe.
Each item is distinguised by a fantastic attention to detail, this
is performance cycle wear that's intended to be a pleasure to
See the range and buy online (with free UK delivery on orders
Louison Bobet (1925-1983) won three consecutive victories on the Tour de France (1953-55), along with many iconic Classics (Tour of Flanders, Milan-San Remo, Tour of Lombardy, Paris-Roubaix and more).