"Since the beginning, our focus has been on building a brand and
bringing something meaningful and truly additive to the cyclists
and the sport globally. We've never been interested in developing
just a range of kit. So, we spent a lot of time in the early days
of MAAP developing a strong foundation, honing in on the right key
constraints, identifying true needs not being properly addressed,
and evolving prototype after prototype after prototype."
Ollie Cousins, MAAP Director