To stock the world's finest cycling products in an environment far removed from the typical bike shop; to view people as clients and not customers and to cultivate relationships and not merely transactions.
In a traditional bike shop there always seems to be a glass cabinet somewhere, filled with the lightest, most finely engineered, best looking components - the good stuff. At Bespoke we don't have one of those - we don't need to. The entire shop is a jumbo version of that cabinet, packed full of high quality, top performing bikes and components.
Everything we sell is the best tool for the job, has a story behind it, and is something we've personally tried and tested: From cutting-edge technology in carbon, alloy or steel to the most mundane accessories, we are entirely focused on helping you get the most out of your cycling, whatever you want to achieve on the bike.
We search the world for new products that will bring performance and enjoyment gains to our clients. I have often said the great thing about this job is I can be geeking away on a cycling forum late at night and justify this to my wife as 'research'... or I can come into work slightly later than the rest of the team because I decided to add an extra 20 miles onto the morning commute as I was riding a new wheelset for the first time and thus needed to see if the wheels justified the manufacturer's hype.
I am sure you can be in the cycling trade and take a clinical, detached approach to how you run operations and make purchasing decisions. But thats not in my nature. Bespoke is a reflection of the fact that we truly love cycling.
At Bespoke we want to marry world-class products, professionalism and integrity with a level of customer service and support that is unique in the industry. And we offer this to everyone; there are no 'secret handshakes' here. Whether you are a complete beginner, an experienced sportive rider, an elite road racer, a Pro Triathlete or a veteran of numerous Tour de France campaigns (and we have had all these categories in the shop, sometimes at the same time) we would love to help make your cycling dreams a reality.
When we decide to stock new products in the shop they must pass one simple test: do we want to buy and ride these ourselves? Thats it.
How can you recommend a new rain jacket to someone if its not the same jacket that personally saved your weekend ride from being a write-off? This is a shop full of beautiful products chosen by passionate cyclists. Our 'brand equity' is our reputation, as such we will only keep this with an unwavering commitment to unbiased advice.
Likewise when I look to hire new members of staff we use the same principle. Would I personally want to buy a bike/product from this person? Do they inspire confidence in the passion for the products they are recommending?
The end result is hopefully a virtuous circle; a shop full of world class products and passionate members of staff who feel privileged to be surrounded by such an environment.Barry Scott, Founder
Our shops are full of beautiful products chosen by passionate cyclists.
We ride what we sell, and we only sell products we truly believe in.
Most of our business comes from word of mouth. We're incredibly proud of our relationship with our clients, and evangelical about what we do.
Whether it's our pioneering sports science-based approach to bike fitting, or keeping up to date with the latest products and technologies, we're not afraid to innovate and are always learning.