The Perfect Fit. A Diligent build. Your Dream Bike.

Bespoke Cycling is an independent, staff owned, high-end bike studio. We combine world-class products, professionalism and integrity with a level of customer service and support that is unique in the industry.

New bike projects are our passion, and our business model and studio premises are built around finding and assembling the perfect bike for you. We are brand agnostic and hold little stock, with each order procured specifically for a client. Our recommendations are formed exclusively on what's right for your brief, not what we might happen to have available. If you're looking for a more unique build, we will source products from all over the world to assemble your dream bike, right down to the smallest details. If you request it, we make it happen.

Equally for both prospective and our existing clients, we strive to have the highest standard for communication and detailed support. You will be connected to us like your local bike shop. We are always available 7 days a week on email and Whatsapp. Likewise we offer personal, in-store appointments to provide you with undivided attention, whether that's on a service drop-off or for a new bike discussion.

Our goal is an ultra-high standard for bike purchase and servicing. A standard that matches the quality of modern, high-spec carbon bikes.

Your new bike; your way.

We believe bikes should be built precisely to your brief, and with an attention to detail deserved of high-quality & premium carbon bikes.

Bike Fit

Provide us with your existing bike fit data, or visit our store for a new bike fit and consultation.

Specification

Change tyres or gear ratios on a stock build. Upgrade wheelsets and handlebars. Start with a blank canvas from a frameset and dream up your ideal spec. We work to your brief and can give professional advice backed by over a decade of custom build experience.

Workshop

Premium bikes deserve premium assembly. As we specialise in high-spec bikes, we focus our efforts on the ultimate practices for build and maintenance of these bikes exclusively. Your bike will be assembled and serviced by expert technicians through a highly attentive detailed process including 10-step chain wax treatment and ceramic frame protection.

Handover

Collect your bike at our London store in a grand unveiling. Or have us deliver to your home, pre-built, fully setup and ready to ride. We'll even send a bike fitter to ensure the setup is perfect.

Any further questions, please feel free to reach out via our contact page, or drop into the store. We hope to see you soon,

The Bespoke Cycling Team.

Choose

Visit our store for a new bike fit or email your existing data. We'll then work with you on the ideal build to suit your brief and budget. We view every new bike purchase as collaboration project between ourselves and the client. Through our advice and recommendations you are in the driving seat to make an informed decision on the perfect new bike.

Build

Modern bikes are tuned machines featuring advanced composites. Our mechanics complete highly skilled work to assemble bikes, and the quality of the build is the main factor in how the bike rides and performs. Our premium workshop practices ensure your new bike is assembled to a standard befitting of the frame and component quality.

Experience

We're always ready to invite you into store for a meeting about a new bike, component upgrade or servicing question. Likewise bike fitting, workshop and of course good coffee are all available to our valued clients. If you can't visit us, we're on hand 7 days a week for remote advice, plus our delivery services mean you'll feel connected to us like a local bike shop.