It's as simple as that. We truly believe that a bike fit is the
best investment you can make in cycling, and that every
cyclist will benefit from a bike fit.
Every bike we sell starts with a bike fit, whether commuting,
racing or anything in between. If building a custom bike this
ensures that the frameset and all the contact points are perfectly
sized. If it's an off-the-peg bike then we'll change whatever is
necessary (handlebars, stem, seatpost, even saddle) to ensure the
perfect fit - and at no extra cost.
Already have a bike? We feel that the investment you make in a bike
fitting is probably the single best improvement you can make in
your cycling efficiency, comfort, performance and, ultimately,
Far too often shops try to force square pegs into round holes
and as such it's the rider who is expected to accommodate the bike.
The whole point of bike fitting is to flip that on its head - we
get the bike to fit you. To do that we need to understand you, your
body, your cycling history and your cycling goals. We also
understand that the body does not exist in a vacuum - it's a
dynamic thing and you will gain and/or lose weight, fitness, core
strength and flexibility over time. So a bike fitting needs to
understand that your position may also evolve over time.