Here we have the S-Works Tarmac, our 2017 Bike of the Year,
resplendent in "Carbon/Purple Haze/Acid Pink/Gloss Rocket
Red/Yellow" (yes, really!).
This is one of those colour schemes that looks a bit odd in the
catalogue, on a bare frameset, but see it as a complete bike (and
especially in person) and it really comes to life. Bobby, our
Jermyn Street manager and resident photo whizz has really done it
As if those colours weren't enough, it also has a SRAM Red
groupset (haha) complete with eTap wireless electronic shifting.
The ENVE carbon wheelset spins up easily, and eeBrakes provide
excellent stopping power.
This is just one of a number of colour options for the 2018
S-Works Tarmac -
see the full range here
Photos by Bobby Whittaker