Here we have the S-Works Tarmac, our 2017 Bike of the Year, resplendent in "Carbon/Purple Haze/Acid Pink/Gloss Rocket Red/Yellow" (yes, really!).
This is one of those colour schemes that looks a bit odd in the catalogue, on a bare frameset, but see it as a complete bike (and especially in person) and it really comes to life. Bobby, our Jermyn Street manager and resident photo whizz has really done it justice here.
As if those colours weren't enough, it also has a SRAM Red groupset (haha) complete with eTap wireless electronic shifting. The ENVE carbon wheelset spins up easily, and eeBrakes provide excellent stopping power.
This is just one of a number of colour options for the 2018 S-Works Tarmac - see the full range here
Photos by Bobby Whittaker