Trek Madone SLR 7 Disc Project One

This is just the shot of colour we need on a grey winter's day. Trek's Project One programme allows for a huge range of custom colour combinations, and this Radioactive Purple, combined with white Trek logos, is a real standout.

The beauty is more than just skin deep, there's a really well thought out selection of components here, with the always reliable Shimano Ultegra providing the heart of the drivetrain, with a Quarq power meter crankset to ensure that no watts are wasted.

We build a lot of Project One bikes, they mesh perfectly with our emphasis on correct fit and tailoring each and every buike to the individual rider. Want a Project One bike of your own? Get in touch

photos by Bence Bujaki