Some bikes really don't need to shout to grab your attention.
This Project One Madone is finished in Matte Deep Dark Blue to
Pacific - the deepest of deep blues, in Trek's Full Fade custom
paint. Matching dark logo Bontrager wheels blend perfectly into the
stealthy but far from drab aesthetic.
The Madone is an understated race machine, part of a long
heritage of elite Trek carbon models, and this paint scheme sets it
Ultegra 8050 Di2 continues the theme - modern, high performance
and beautifully engineered without unnecessary flash.
Fancy a custom build of your own? Project One provides a world
of options, and we're specialists in Trek's custom programme. It
all starts with a bike fit, get in
photos by Bobby Whittaker