Moots is of course well known for the highly tuned ride and
craftsmanship of their bikes, and to better complement these,
they've now turned part of their focus to furthering the aesthetics
of their frames. In addition to their standard decals, they've
developed two more tiers of graphic embellishments - Premium and
The Premium finishes build on the classic look that Moots is
known for. Instead of relying on simple decals though, all the
finishes employ varying combinations of anodizing, etching and
polishing to achieve a look that is a cut above their standard
frame branding and lend both durability and an element of
distinction to the overall appearance of their frames.
The Signature finishes implement the some of the same techniques
used in the Premium finishes, but with greater intricacy to go well
beyond traditional Moots branding. By developing painstaking
sequences of masking, anodizing, and polishing, the designers at
Moots have been able to introduce graphic elements never before
seen on Moots frames. Intended as limited edition offerings, the
new Signature finishes will have a life cycle, though Moots is open
to elevating some designs to evergreen classics when they become
sought-after customer favourites.
Tempted by a Moots? Drop us an email to firstname.lastname@example.org
or visit us
instore to find out more.