This week we welcome French cycling brand Louison Bobet
The brand was begun by relatives of the great French rider,
inspired to bring his panache to cycling wear, creating a line
infused with classic style and traditional manufacturing.
Manufacturing largely in France, the line focuses on quality,
craftsmanship and materials.
We're introducing the brand with two jerseys and some
The jersey shown above is the Solingen 54,
which is a sportwool mixture combining merino wool and polyester
for increased durability and wicking. The two bands in stretch
gros-grain ribbon trim on the chest of the jersey recall the year
1954, when Louison won both the Tour de France, and the World
Championship in Solingen, Germany.