New in: Louison Bobet

This week we welcome French cycling brand Louison Bobet to Bespoke.

The brand was begun by relatives of the great French rider, inspired to bring his panache to cycling wear, creating a line infused with classic style and traditional manufacturing. Manufacturing largely in France, the line focuses on quality, craftsmanship and materials.

We're introducing the brand with two jerseys and some accessories.

The jersey shown above is the Solingen 54, which is a sportwool mixture combining merino wool and polyester for increased durability and wicking. The two bands in stretch gros-grain ribbon trim on the chest of the jersey recall the year 1954, when Louison won both the Tour de France, and the World Championship in Solingen, Germany.

The second jersey is the Briançon 53, similarly constructed with a merino wool blend and a traditional cut. The set forward should panels give a classic silhouette, while the materials and detailing, such as the reflective band on the rear and zip key pocket, keep things modern.

It's great to see quality clothing like this, European made, and paying homage to one of the greats of the sport. We hope you like the line as much as we do.

You can shop our introductory Louison Bobet line at Bespoke Jermyn Street and online.