Trek's Project One programme opens up a world of paint options, both for framesets and complete custom builds, and their premium ICON series paint schemes are the ultimate expression of their art (like this recent Madone build in ICON Cosmos finish).

Trek have unveiled some new ICON options for the latest Émonda, and they're suitably spectacular; from the bling to the bold.

All are available to order now, at a £1100 upcharge from the standard SLR P1 frameset. We're Project One specialists, so after you've created your ideal build on the Project One website get in touch with us and we'll take it from there, and ensure that your new Émonda fits perfectly.

(update: they're also now available for the new Madone SLR and the Domane - along with the new Artist Series paint schemes shown here).

Let's take a look at the four new ICON options:

Amplified Alchemy

Sweet Gold Leaf

KOM

Holographic Diamond Flake