Based in Copenhagen, Pas Normal Studios bring a crisp,
contemporary Danish aesthetic to their range of cycle clothing.
What impresses us is that they combine this with proper performance
materials and construction - this is high performing kit that's
more than just a pretty face.
We've been championing their gear since their first collection,
back in 2014, and we've seen them go from strength to strength.
Each year the range evolves, taking in feedback from customers and
pro riders alike.
Designed by cyclists, for cyclists, and with the emphasis very
much on function as well as form, the proof is in the high
performance - everything from the cut of the clothing to the
materials used are chosen based on real riding experience. They've
put the hours on on the bike testing this stuff, and it shows.